Get the Facts with Meat Mythcrushers

Thu. February 1| 8:00 AM - 10:00 AM | B409

Registration Fee: FREE (included with trade show admission)

With consumers becoming further removed from agriculture, the news media, books and movies have become primary sources for information about how food is produced, making consumers vulnerable to myths and misinformation. The goal of Meat MythCrushers is to crush the myths and provide referenced facts so consumers can make informed choices. This session will cover information on some of the top myths, and provide attendees with tools needed to talk to consumers and customers about the way food is produced. 

Cost: Free

Track: IPPE Free Educational Programs

Handout(s): Description and Agenda

Educational Partner


Mittenthal, Eric
Mittenthal, Eric Vice President of Public Affairs, North American Meat Institute | Role:
Riley, Janet
Riley, Janet Senior Vice President Public Affairs, North American Meat Institute | Role: